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Meta tags
What are meta tags?
A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content.
The meta tag is used by search engines to allow them to more accurately list your site in their indexes. Sometimes. Having the right meta tags in your pages can get them listed with a higher placement in the search engines and allow you to track how effective they are. Many search engines do read them. Keyword phrases that your visitors have typed in to the search engines to find your site should be listed.
What does a meta tag look like?
<META name="description" content="short description here">
<META name="keywords" content="a, list, of, keywords">
The Meta tag in html is not a required tag when you're creating your web pages; many pages don't use the tag at all. If a description tag is not found on your page, the first words of your page copy could be shown in your listing.
Learning to write effective meta tags requires absolutely no programming skills at all, anyone can do it.
Ensure you choose keywords that are relevant to your site and avoid excessive repetition as many search engines will penalize your rankings for attempting to abuse their system. Similar to the Description META Tag, search engines give priority to the first few words in your description, so focus on your main keywords and then elaborate further by using synonyms or other related words.