It’s easy to write and write, with no particular reader in mind. The problem with this sort of writing is that nobody reads it. For vibrant and lively content, keep the reader top of mind. Think of your website visitors as busy guests who are stopping by to find out what you know. Get to the point. Cut out unnecessary words. Summarize with style.
website copy
- Shorter is better
- Write for the reader rather than your ego
- Be straightforward
- Keep headings simple and direct
- Use subheads and bullet lists
- Avoid run-on sentences and lengthy paragraphs
- Look for a model or template for inspiration
- Take a break and return later for editing
Getting started
For many, getting the first rough draft of a welcome statement, article, or bio onto the screen is the most laborious and painful part of the writing process. Organizing your ideas, transforming what’s in your mind into words, phrases, sentences and paragraphs, getting your message across with style – every step is a new challenge.
Other content
Using high quality imagery is one of the best ways to enhance your writing. If you don’t have your own, the resources below contain photos, icons, illustrations, audio, video and animations: